Sweepstakes, or “tävlingar,” in Sweden are a popular form of promotional activity, allowing participants a chance to win prizes through a random drawing. Governed by Swedish laws, these contests must adhere to strict regulations to ensure fairness and transparency. Organizers must provide clear and accurate information about entry methods, eligibility criteria, and prize details. Importantly, participants cannot be required to make a purchase or pay an entry fee to enter a sweepstake, ensuring accessibility for all. Additionally, specific regulations may apply to different types of prizes or specific industries. It is crucial for organizers to familiarize themselves with both national and regional laws and seek legal advice if necessary. By following these guidelines, sweepstakes in Sweden can provide exciting opportunities for participants while maintaining legal and ethical integrity.